BAGGU was founded in 2007 by mother/daughter Emily and Joan Sugihara. They began with one product: their Standard BAGGU, which produced in eight colors. They based this simple and sturdy ripstop nylon tote on the construction of a plastic grocery bag. The line has since grown to include canvas and leather totes, purses, travel bags and accessories. It's very clear that Baggu is dedicated to providing cool bags that feel good to use.
Learn more about Baggu on their website here.